Shopify is a popular e-commerce platform that allows you to create and manage your online store. However, creating a Shopify store is just the first step. To make your store successful, you need to optimize it for search engines like Google. In this guide, we’ll show you how to do just that.
Step 1: Use a Flat and Wide Site Structure
Your Shopify store’s site structure should be flat and wide. This means that all of your pages should be no more than four clicks from your homepage. A flat site structure helps search engines find all of the pages on your site and keeps your site’s link authority flowing around your site. You can check your site’s current structure in Semrush or VisualSitemaps.com.
Step 2: Find Untapped Keywords
Keyword research is important for any site’s SEO, and that includes Shopify stores. You can use search suggestions, Exploding Topics, and your competitors’ rankings to find low-competition product and category keywords.
Step 3: Optimize Your Product and Category Pages
Optimizing your product and category pages is crucial for Shopify SEO. You should include your target keywords in your title tags, meta descriptions, and alt text. You should also optimize your images for SEO by using descriptive file names and alt text.
Step 4: Internally Link Between Pages
Internal linking is an important part of Shopify SEO. You should link between your product and category pages to help search engines understand the structure of your site. You should also link to your homepage from your product and category pages.
Step 5: Build Backlinks to Your Store
Backlinks are an important ranking factor for Google. You should build high-quality backlinks to your Shopify store by creating great content that people want to link to. You can also reach out to other websites in your niche and ask for a link. Also try to be a guest on podcasts within your niche!
Step 6: Use Content Marketing
Content marketing is a great way to drive traffic to your Shopify store. You can create blog posts, videos, infographics, and other types of content to attract visitors to your site. You should also share your content on social media to reach a wider audience. Make sure to post these to Pinterest for higher visibility!
Step 7: Monitor Your Analytics
Finally, you should monitor your analytics to see how your Shopify store is performing. You can use Google Analytics to track your traffic, bounce rate, and other important metrics. You should also use Google Search Console to monitor your search engine rankings and identify any issues with your site.