FRIENDS! Today’s blog post is all about the must-have website pages you need.
And, what a whirlwind 2018 has been. I know I say this for every month, every year…but I truly can not believe another year has come and gone. I feel like it was JUST 2000 and everyone was preparing for Y2K (haha!)
But, with a new year comes new moves in your business and I’m excited to help you make those moves with your website and brand.
In all reality, a lot of business owners and bloggers tend to feel overwhelmed with what they should be putting on their website and why. In the end, their menu ends up feeling overwhelming and a little overpowered all at the same time.
I’d love to help you understand what your must-have website pages are and what can be tossed. The funny thing is most business owners don’t realize every webpage doesn’t actually have to be listed in their menu.
Whaaaatttt? Yeah, its true. In order to keep your menu organized & effective, you can utilize super strong CTAs throughout each page.
CTAs, or Calls to Action, are essentially buttons and links that encourage your viewers to click through. A good example is “Read the Post” or “Inquire Now.” Anything that encourages someone to take an action is a CTA.
So if you need more pages than this on your site, that is absolutely fine as these are the core pages you truly need on your site. I work with course creators & other service providers who need extra pages for their services & upcoming events and we utilize CTAs to direct people there.
So really, you don’t need 15,000 pages in a mega menu confusing your audience. Here are the pages you do need:
Your homepage should be effective & allow your readers to immediately see what you’re selling or attempting to convey. A few things to consider adding: who you are, what you offer, how your service or product can change peoples’ lives, your recent clients or portfolio work, and clear CTAs!
Your about page can be fun, but it needs to tell a clear story of who you are and how you help people with your product or service. I love adding a fun, personal touch to an about page to give my readers a clear connection with me. Its also very important to have a photo of you or your staff here to create that personal connection.
Your services page should tell everything you offer, how it can help, and a general idea of what it entails. This page needs to have a clear CTA so your readers can inquire about your services quickly and effortlessly. You can even add the contact form at the very bottom of this page.
Your contact page needs any important information in regards to actually contacting you: your contact form, hours of business, any important email addresses you prefer for press, etc.
If you’re selling physical products, your must-have website pages would be a Return & Shipping Policy and even a FAQ page to answer those questions customers are constantly asking.
If you’re selling products, you don’t need to have everything laid out individually in your menu. Its important to categorize effectively to allow customers to navigate easily. I highly recommend having a new arrivals area on your homepage as well as a sorting functionality on your category pages and a related products area on each product page to increase your units per transaction.
If you have a blog, simply link the blog. And then, within the actual blog page, link your categories.
Keep your menus simple yet effective!
I’d love to keep the conversation flowing. You can leave a comment below or send me a DM on instagram @kaitlinfontenot with any questions, comments, or thoughts.
I'm a mom and wife from the south with a serious passion for the retail industry and an even bigger passion for helping business owners confidently launch online - without fear of the unknown. I'm here to show you how to things differently (but more efficiently.)