Everyone loves a good sale, but they can also spot a shop a mile away that runs on a weekly-sale mentality. However, those constant sales will probably do your company more harm than good, and here’s why:
There’s nothing worse than being a customer consistently hounded with daily newsletters about how every item dropped in price. The first comparison you may subject your online shop to is looking like those spammy, pop-up facebook shops. The second comparison is that your brand will look like one that just turns products on a dime – spelling out the word C-H-E-A-P!
Sale mentality causes the client to look at the sale and not the actual product. Think about it – have you ever bought a shirt that you didn’t need simply because it was 50% off? Did you ignore any details like the fabric, quality, and longevity just because you saw you could get it for less than full price? Yeah… that’s how sales can affect your overall product knowledge and respect for the value the product offers.
It’s like Pavlov’s dog experiment. Ring the bell at a meal over-and-over, and they all keep salivating. Basically, you’re training your customers to expect a sale on a bi-weekly basis (or even bi-monthly), and they will have no reason to buy your items when you list for full-price – they’ll just wait till the next dollar-drop.
So, if you can’t rely on sales… what can you do instead to promote healthy sales and constant conversion rates?
3 reasons – limited offer, exclusivity, and FOMO (fear of missing out). Do we need to say more? Because if we do… here’s our explanation:
This kind of premier offer creates an elite environment for loyal customers. It will drive new customers to want to work toward being valued buyers, and it will continue to keep your cherished customers happy and feeling appreciated. However, what it won’t do is subject your business to depreciate its assets with over-zealous offers. Therefore, it’s a win-win for everyone!
Strikeout two birds with one stone! Build your email list and incentivize those new shoppers! Most buyers that remotely start to add-to-cart and shop items will at least consider signing up for that 10% off before they hit the check-out section of your site. Some customers will also assume that percentage as a quick way to diminish the taxes they have to pay, or they might use it as an excuse to bulk up the order!
Why does this work? Let’s say your required amount spent to achieve free-shipping is $100, but your customer is $10 short of that in their check-out cart… Psychologically, that small free-shipping incentive for over $100 encourages them to add a new item (whether they need it or not) to qualify for that offer! They will automatically think that if they don’t achieve that number, they might miss out on the way to save on money, regardless of whether it actually saves a dime.
So, what do you think? Are all these new sales tactics getting you excited? Because they sure excite us! Connect with us via email or Instagram and let us know how they work for you if you decide to try them out.
I'm a mom and wife from the south with a serious passion for the retail industry and an even bigger passion for helping business owners confidently launch online - without fear of the unknown. I'm here to show you how to things differently (but more efficiently.)