Oof – to be honest, we’ve seen just about everything there is when it comes to web design..the good, the bad, the excellent, and the ugly.
In a time where everyone is jumping on the bandwagon of owning a business, it’s more important than ever to make sure it stands out but also that your business builds trust.
And, trust us – when it comes to shopping online…nothing will make us click out of the website faster than feeling like it was thrown up overnight with no intention and no trustworthiness factor. That’s a massive red flag!
One of the best (and easiest) ways to add trustworthiness to your website is by ensuring it tells your story and has information about how people can find you.
We always send a questionnaire that asks our clients to provide content for their about page – here are some fun ways they’ve incorporated their stories into their website visually.
- A visual timeline of what their journey has looked like.
- A story of why they began their business.
- An idea of where they envision their business in the future.
- A list of organizations or charities they donate to or
- Logos of clients you’ve worked with
- And, if you’re comfortable with it, photos of you, your team, and even your family.
Remember, the more you show the heart and soul of your business and those who help keep it moving forward, the more comfortable potential customers will feel when buying from you.
